The project is a partnership of universities, governments and industry. Environment Canada, Natural Resources Canada, Industry Canada, the Forest Product Association of Canada, the University of Ottawa, Canadian academics at other universities, Sustainable Prosperity, the Organization for Economic Cooperation and Development, Shell, and the Centre for the Study of Living Standards. 

The Social Sciences and Humanities Research Council of Canada provided the core funding.

It is anticipated that additional partners will be added to the project over its lifespan.